Local Video Marketing
The art and science of planning, creating, and promoting video content focused on a targeted keyword phrase to rank in search engines and grow leads, sales, and customers.
Video Marketing for Local Businesses
The impact of local video marketing for small businesses cannot be overstated.
Video is the fastest growing type of content on the internet.
Consumers most often want their content to be a complete multi-media experience and only video offers that.
Video marketing helps your small business in many ways:
1) Better search engine rankings for your content.
Videos that solve problems and answer questions get more links from other sites, get embedded on other sites, and are shared on social media more than any other type of content.
Videos that are informative and engaging help keep visitors on your website longer, which is a very important search ranking metric known as “dwell time.”
“Videos produce better click thru rates (CTR) for your social media ads, emails, MMS messages, and any form of marketing.” –Salesforce.com
Dwell time and click-thru rates (CTR) are the two most important key performance indicators for getting ranked in Google.
Videos have better conversion rates into leads, lists, and sales than any other medium.
All of these factors get your content ranked better in search engines.
Google also owns YouTube and ranks their videos in search results. That helps.
YouTube is the #2 search engine in the world. If your local business is not on YouTube, you’re missing out on all that traffic and potential customers.
It’s all about getting seen on the web and video has proven to increase the ability of your content to get ranked by Google, Bing, Yahoo, and other search engines.
2) Video marketing gets the attention and engagement of the consumer.
As internet marketing icon Gary Vaynerchuck endlessly points out, we’re all now trading in a world of attention. There’s a sea of platforms out there all trying to get the eyeballs and ears of consumers. We all need to be building our businesses to gain the attention of our prospects and customers by providing them the information, solutions, and answers they’re seeking.
“The currency of business now is attention. If you don’t get that, your business is massively vulnerable.” – Gary Vee
3) Video marketing makes emotional and personal connections with your audience.
Consumers today want to see the business owner(s) or manager(s) and connect with the content personally and emotionally. Only multimedia video can do that. The tone of the presenters voice, their facial expressions, visual affects, and the music within the content all help convey the message and connect to the viewer way beyond what text, audio, or infographics can do.
10 Reasons A Local Business Needs Video Marketing
of customers report that videos help them make purchasing decisions. (Forbes)
of consumers say customer testimonial videos are helpful. (Animoto)
of Internet users look for videos related to a product or service before visiting a store. (ThinkWithGoogle)
million people watch Facebook videos every day. (HighQ)
out of every 4 customers lose interest in a company if it doesn’t have a video. (Animoto)
billion videos are watched on YouTube every day. (ThinkWithGoogle)
of all Internet traffic will be video by 2019 (Cisco).
increase in click-thru rates from marketing emails by adding video. (Forbes)
of users took action after watching a video ad in the last month. (OPA)
times as many consumers would rather watch a video about a product than read about it. (Animoto)
times more likely to engage with video contact than text. (ThinkWithGoogle)
Let us show you why highly-targeted marketing VIDEOS that are search engine optimized from creation to promotion, are exactly what your customers are looking for and the absolute best way to grow your business today.
Your business wants more traffic, customers, and sales.
Yet there’s more competition than ever going after the same customers.
Traditional advertising channels that local businesses have relied on for decades don’t work as well as they used to.
Because they’re all moving online.
Newspapers are being replaced by online blogs and news sites
Pennysaver’s turned into Craigslist.
Coupons are now Groupons & Daily Deal sites.
Radio turned into iTunes, Pandora, and XM.
TV has become Netflix, Hulu, Amazon, YouTube… and lots of these new online channels are AD FREE!
Lets take a hard look at why. As business owners we better know why.
The “why” is because the world changed when the availability of instant information happened.
It’s in your hand and fits in your pocket, purse, bag, etc. It’s with most people all day every day.
And it has changed the behavior of consumers forever.
Today nearly everyone searches on their phones, tablets, and desktop computers for everything, including local products and services they want and need.
We used to look for companies in the phone book.
We’d ask family and friends.
We’d find out about new products and services in ads and articles in newspapers, magazines, or on the radio or TV.
We really didn’t FIND companies so much as we HEARD about them or saw their advertisements.
And that shaped our behavior and expectations. We responded to ads that came through those channels.
That’s how we learned about new things. And it worked for well over 100 years.
But not anymore…
The environment has changed and it’s changing or behavior, rapidly.
Now nearly any information we could possibly want, is at our fingertips. And it’s there in full multimedia faster than we can type or speak it in.
We can search for all the local products and services we want or need… in just seconds.
We can find companies, compare products, services, and prices, check out company reviews, and even look for discount coupons or promotion codes. All from the palm of our hand.
Compare that to the phonebook.
Combine that access to instant information with the human mind, which just naturally wants to learn, and it’s changed our behavior forever.
Today’s consumer wants to learn and then decide. We don’t want to be sold or interrupted, which is old school and a total turnoff.
We want informational, educational, and entertaining content, and we want it on our time when we choose to consume it.
Before everyone had a smartphone, businesses had to interrupt and SHOUT to be heard and discovered.
Today, they have to TEACH and bring VALUE to stand out.
Its about the customer; solve problems, answer questions, show them how to get the most of what you know and can offer.
But first… the consumer has to find your business.
So if your business is not showing up on, and standing out on, page one of Google and the major search engines, that’s not going to be so good for your business.
Most research shows that less than 10% of people go to page 2 and beyond of the search engine results pages (SERPs).
On top of the SERPs in Google is the local map 3-pack (always changing), if there were ads 3 or 4 of them would be above that. Organically ranking website results are shown below the maps, which quite often now are review sites or directories like Yelp and Yellow Pages, etc.
So while the local phone book may look like the walking dead nowadays, being on page one for your business type in your city is more important than ever. That page one is just happens to be on the major search engines now instead of the phone book.
And Google and YouTube are the number 1 and 2 search engines in the world.
And calling yourself “AAA plumbing” or whatever is NOT going to help you get the top listing anymore.
You need a online marketing strategy that uses consumer driven content and search engine optimization (SEO) as the top priorities in everything it creates.
But what format? Do you use a webpage, blog post, infographic, podcasts, social media, ads, or video?
Well… what do consumers want?
Well they’ve spoken loudly… and online consumers overwhelmingly want VIDEO!
We’re a visual species. It’s in our DNA.
According to a recent Forbes article, 90% of customers report that videos help them make buying decisions.
And 50% of Internet users look for videos related to a product or service BEFORE visiting a store, according to Think with Google.
I can go on forever with the stats but you don’t really need them. It’s pretty natural; we humans want the complete audio-visual multimedia experience.
It’s why stage became radio, radio became TV, and then TV became cinema with complete surround sound.
So… your customers are searching for your kind of business online, and they want to watch videos that solve their wants, needs, questions, and desires that are related to the products and services you offer.
And when they do, your business needs to come up on page 1 of the search results.
Most research shows that less than 10% of people go to page 2 and beyond.
If your business doesn’t show up on page one of the search results, then your prospects won’t see you.
And if they don’t see you they can’t do business with you.
Videos stand out search results and catch your eye faster.
They’re also much more likely to be clicked on.
Video’s have proven to get better click-thru rates (CTR), keep people on your page longer (called dwell time), they get more social shares, links, and get embedded on other peoples sites. All of which helps get them ranked in search engines.
Oh yeah, and Google owns YouTube. That helps.
Videos can achieve a high ranking in Google much easier than a webpage.
So step #1 for every local business is to create at least two videos:
1) One that’s optimized for “your business type + your city and state.” (Example: “best dentist in boulder CO”
2) another one for “your business name + reviews.”
The most common local search is for people to type in a business they’re looking for plus the city they’re in.
Once they find a company their next search is usually for customer reviews of that company. This is the natural search pattern for most consumers.
But we’re NOT talking about high-end cinematic production videos that cost a fortune.
You’re not trying to win an Oscar for best film of the year, you’re trying to grow your business. So save the crazy money that gets spent on high production videos that won’t help your business.
Success with video marketing for local businesses is all about two things:
1) ranking in the search engines for the keyword phrases your potential customers are using.
2) and providing engaging and informative content that they want to watch.
That’s what we do here at Video4Traffic.com.
We’re a digital marketing company for local businesses and our primary goal is to get more traffic, leads, and customers into your local business.
We specialize in video because it’s taking over the internet. We offer complete production and promotion. We design and make the content and then we help you promote it.
Our team of professionals takes care of everything from production to promotion. From keyword research, storyboarding and scripting, to filming, editing, and graphics, with audio, and royalty-free music tracks.
We not only help them find you, we help you stand out and shine above the competition.
Once we’ve created a fully optimized marketing video, it’s time to promote it. Marketing videos can be embedded on your website or blog, teaser slices of the video can be used in email marketing, shared on social media outlets, and used in online advertising.
And we offer complete video marketing funnels to get peoples attention and interest, deliver them good, useful content so they get to know, like, and trust your brand, and compel your visitors to take an action you want.
The video and its landing page are no good if they don’t get visitors to take action.
Video marketing funnels can be designed to make your phone ring, bring customers in the door, grow your sms and email lists, visit your website, blog, or social media pages, grow online reviews, and more.
Videos, or clips from them, are also very effective for online advertising campaigns in Facebook, where you can really zero in on the demographics of your local consumers.
We can create and manage any and all of those marketing channels that your company is interested in pursuing.
What makes us unique is a total commitment to creating highly targeted marketing videos that are search engine optimized from creation to promotion in order to rank on page one of Google and YouTube for keyword phrases your potential customers are searching for.
We’ve got nearly 20 years experience in SEO and over 30 years in sales and marketing for small businesses.
We also offer SEO maintenance programs to make sure you get and stay ranked on page one in an ever-changing Google world.
Our only goal is to get your local business more leads, customers, and sales. If you win, we win.
By the way, we keep it exclusive too. We’ll help only one of each business category in each town.
Once you’re a customer of ours, we guarantee we won’t help your competitors in the same town.
Example: only one Dentist in your town, only one Realtor in your town, one Attorney, etc.
Our VIDEO SEO STARTER PKG Includes
SEO targeted business listing video: “your industry + your city”
Professionally filmed and edited.
Designed especially for SEO to get ready buyers.
Order our Video SEO starter package and receive a Special BONUS – A FREE Business REVIEWS Video: “your biz name + reviews”
That’s right, if you hire us to do your business listing video starter package, or any video marketing project, we’ll create our standard business reviews video for your business absolutely FREE! That’s a $297 value at no charge!!!
Separately, your BONUS gift for reading this article today is our FREE Guide: 10 Video Types that GROW local business.
To download the guide HIT the “get instant access button” below. When you do that you’ll automatically receive an email with a link to your FREE Guide.
We’re located in Menifee California and while we concentrate on our southern California region, we work for local businesses anywhere in the U.S.
We offer FREE phone consultations by appointment only.
To setup your consultation call or email us or click on the “contact us” link under this video.
Areas We Serve
All 50 United States and Canada
We offer video marketing services to local businesses anywhere in the United States.
Our home base is southern California, so we love working in person with business owners and managers in our own local region too.