How to optimize geo-tag images and videos
in this video you’re going to learn how to optimize and geo-tag images and videos to help get better search rankings.
Mark Ambrose with Video4Traffic.com here, we help local businesses grow using the power of digital marketing.
Stick around and we’ll show you step-by-step how to optimize photos and videos to help power up your website, Yelp, Bing, and Google My Business listings for more clicks, calls, and customers.
We’ll be right back
Okay let’s dive right into how to optimize and geo-tag images and videos for better search rankings.
Specifically we’re talking about images you would post on your website, Google My Business listing, your Yelp and Bing listings as well as for all images you post on all business directories, blog and social networks, Google networks, etc.
First we’ll review the overall process and then we’ll take a sample image through the process step-by-step for you.
The first requirements are to use images that are relevant to the topic of your post or page or image gallery, etc. Let the image help better define the topic being discussed.
Most importantly use images that you and your staff have created or take yourselves or hired someone to do it for you. If you use stock images or videos, be sure to have the proper rights, in this case commercial rights, to use the files.
You can and most likely will get sued if you use images you don’t have the proper rights to. The big companies especially, Getty images, Shutterstock, etc. will sue you if you just take images without the proper subscription. It’s not worth, either create the art of buy a license to use someone else’s work.
Note that consumer statistics overwhelmingly show they prefer real images of the business, owner, staff, inside and outside the building, and it’s products and services. Stock images have their places, but for your GMB, Yelp, and other directories, be sure to include lots of real photos.
With that said…
Step 1 is to size the image to the platform you’re going to use. Each platform has it’s own image size requirements and it seems they all like to differ.
We’re going to create a GMB post and use their suggested 720×540 minimum requirements.
Here are a couple of sites that provide sizing guidelines for the major social platforms:
Step 2 is to compress the image. This removes some of the image quality but it will be barely noticeable for most images. High-resolution photos will be the exception to this rule however.
Compressing images is very important to reduce the size of the file which will ensure it meets file size guidelines for the platform and to load fast if they’re to be used on your website.
Step 3 is to embed a geo-location code into the image. This will insert the attitude and longitude of your chosen location into the file.
This greatly helps define to search engines and directories where you’re located and what your service area is.
Step 4 is to embed keyword tags, name-address-phone (NAP), website URL’s, and keyword optimized descriptions into the image code.
Before you do any of that you need to create a business information file to be used for images and video optimization.
In this file you need the following information:
- Business Name
- website URL
- Google Maps listing URL
- Social Media URL’s
- Blog network URL’s
- Keyword tags – top profession, products, and services keyword topics and sub-categories.
- Cities serviced with zip codes and latitude-longitude
- Business description – short <200 characters
- Business description – long <750 characters
- Main topic description per keyword
Once you re-size and compress your file, then geo-tag it with location data, then you will add your own custom mixture of the above information to the file.
Usually the image is being inserted into a blog post, in which case you would keep the info you use specific to the topic of the post.
For example you might add the general NAP and URL data, and then keywords and descriptions that were more specific to the associated post topic.
To do so you would right-click on the image filename, a menu will pop up, click on ‘get info’ on Mac and ‘properties’ on Windows and a box will open up.
That box will allow you to add and edit a tags field, the filename, and a comments or description field.
These are the fields where we will insert of keyword optimized information as well as our business name, address, and phone, and the URL’s to our site and related branded properties.
Simply copy the information from your main file and insert it into the tag and comments fields of the image.
Don’t forget to give the file a name using some variant of your keyword plus the city and state.
Together these optimized and geo-tagged images create additional and powerful ranking signals that send a clear message to Google and others of the area in which you do business.
They also help empower your search ranking strength for the keywords and topics being used.
Here’s a couple fo software solutions that can make the job easier if you post lots of images or videos We recommend staying away from WordPress plugins for tasks that can be done by other programs or code.
Watch our video for a visual journey through the step-by-step process.
Thank you for spending time with us, we hope you found value in that.
Question of the day… how are you optimizing your images?
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